social media

Hootsuite Your Onramp for Social Media Efficiency

Hootsuite is a great way to manage your social media accounts. Tweetdeck used to be my social management tool of choice, but I found Hootsuite to have more features and more benefits. Consider how Hootsuite can help you better manage your social media:

How mobile devices inject efficiency into social media work

I’m all about creating efficiency as a busy mom and entrepreneur.  Social media can take a lot of time unless well managed, so I look to tools that allow me to get the job done quickly, yet effectively.  One of my favorite tools for creating social media efficiency is mobile devices.

Social Media Application

Skype Enhancing Education’s Three R’s

Skype, a software program enabling users to enjoy voice calls and chat sessions over the Internet free of charge, is making its way into your child’s classroom. This new and evolving use of Skype promises new opportunities for teacher interaction and training as well as promising captivating ways for students to communicate with others, worldwide.

The new tool is called Skype in the Classroom and is aimed at helping students and teachers connect with each other.

Facebook statistics continue to astound

Even before the movie ‘The Social Network’ became a 2011 Oscar contender, Mark Zuckerberg’s brainchild Facebook had already gained 248 million users.  And that was in 2010 alone! We all know more people are adopting social media, and apparently at some unbelievable rates.  According to, a Web site focused on Facebook statistics, trends and news, a mere 337 million people were registered users of Facebook at the onset of the year 2010.

New trends emerge from SXSW 25

  Over 18,000 attendees made the 25th annual gathering of South by Southwest (SXSW), which wrapped up in Austin in mid-March, the largest interactive event in the festival’s history. Certainly, with hundreds of bands vying for stage time, countless films begging attention and interactive communication in various forms engrossing the masses, it’s no surprise a few trends emerged.

LinkedIn allows discussion groups to open comments to the public

Social media is morphing continuously, adapting to technology and the needs of users.  That truth was evidenced by a recent move by LinkedIn, one of the most popular social media web sites aimed at advancing networking between professionals.

Location-based Applications: Good or Ugly Social Media

Critics wonder whether we have created a smarter criminal or just made it easier for criminals to do their job. Sites like previously supported the idea that geo-location tools encourage people to share too much information online leading to more crime. While there are definitely some good reasons to use geo-location tools, it’s worth exploring the ugly side of improper use and exposure.

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